Told By Story worked along Can-Am to disrupts the Powersports industry by introducing the all-new Can-Am Ryker model. Ryker’s goal was to increase the accessibility of 3-wheel vehicles and to open new market segments by allowing people to discover the thrill of riding the open road. Told By Story concept & produce a 5 part series that introduced that thrill to new riders. Now available on YouTube & Social.
This 5-part series brings the accessibility of the can-am 3-wheel vehicles to a market segment previously unfamiliar with the thrills of the open road and to those whom have never self-identified as a rider.
Told By Story developed for Can-am an inclusive message that reminds all viewers that the open road is open to everyone.
#RideLikeNoOther