DOLCE & GABBANA
COLOGNE ADS ARE PREDICTABLE
UNTIL THEY’RE NOT
Dolce & Gabbana set to capture the attention and hearts of a new generation (Gen-Z) with the release of their new cologne “king.”
“Dare To Be King”, the colognes aspirational slogan was crafted to fit the culture of Gen-Z'ers who favor messages of self confidence and self-belief.
Set to the visual language of director, Wes Anderson, this quirky story characterizes self-confidence as one’s ability to stay true to oneself — despite the well intended — fears of those around us.
Told By Story along with Dolce & Gabbana confidently proclaims:
“If you Dare To Be King then a King you shall be.”
#OwnYourCrown
